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Hello, this is the editor Joy who tells the story of an exciting and interesting hotel. Today, when you know, we’ve returned to the useless hotel knowledge, the hotel’s 6th! Everyone, do you have a special favorite brand? Today, I’m going to talk about luxury hotels made by luxury brands. I’m going to dig up what’s the hotel of luxury brands and why luxury brands are making hotels. Now, shall we go to look together?

Luxury brands that made hotels -BVLGARI

Where is the luxury brand that made a hotel with the name and value of the brand? First of all, I think the best -known luxury brand hotel is the Bulgari Hotel. Bulgari is a brand founded in Rome, Italy by Sotirios Voulgaris from Greek Sotirios Voulgaris in 1884, and is based on the inspiration of the historical urban Rome called a roof -free museum. Italian brand is a representative brand that shows a differentiated style that combines.

Bulgari starts with a jewelry business and is doing business in various fields such as clocks, accessories, perfumes, and hotels. In 2001, we established the hotel brand BVLGARI Hotel & Resorts. In March 2011, Louis Vuitton Moët Henessy (LVMH) group acquired 51%of Bulgari as a confrontation format and secured Bulgari management and is working as a member of the LVMH Group.

The Bulgari Hotel began its opening in Milan in 2004 and operates hotels in Bali, London, Beijing, 슬롯나라 Dubai and Shanghai. Beginning with the opening of the Bulgari Paris Hotel this year in 2021, hotels will be opened in Rome, Moscow, and Tokyo in 2022, and the hotel will be opened in Miamovic in 2024 and Los Angeles in 2025. In 2025, it will open the Bulgari Restaurant in Tokyo and Osaka and start the Bulgari wedding business.

* If you are curious about the story of Bulgari Hotel London, where you can meet the beauty that Bulgari pursues, click the link below 🙂

Luxury brand that made hotels -Giorgio Armani

Luxury brand Giorgio Armani is an Italian luxury brand founded by designer Giorgio Armani and his partner Sergio Galeotti in Venezia, Italy in 1975. Giorgio Armani, which started as a small fashion brand company, succeeded in entering the United States in the late 1970s and expanding into various product categories in the 1980s and successfully entering Europe and Asia.

Giorgio Armani is now a leading Italian luxury brand by entering various areas other than fashion such as lifestyle products such as furniture and desserts as well as furniture and desserts as well as clothing, accessories, glasses, watches, jewels, perfumes and cosmetics as well as furniture and desserts. I am building.

Giorgio Armani took its first step in the construction of the hotel under the name of Armani in 2005 and opened its first Armani Hotel in Dubai on April 27, 2010. Armani Hotel Dubai is located in Burz Khalifa, which is a hotel with Armani’s lifestyle aesthetics. On November 10, 2011, a second hotel in Milan, Italy, will be opened, and you can meet the Armani Hotel in two cities ‘Dubai and Milan’.

* If you are curious about the more detailed story of Armani Hotel Dubai, a 123 -story hotel on which Tom Cruise rises with bare hands, please click on the LAN Sun Hotel Travel link below 🙂

Luxury brands that made hotels -Versace (Versace)

Versace is inspired by the monster Medusa in mythology, which turns into a stone as soon as you look at it, and is a brand that shows attractive fashion that is thrilled to see Medusa’s head with a combination of colorful, intense color and eye -catching color. Santo Versace, who had a huge dream of his name, opened a showroom in Milan in 1978 with the help of his brother Santo Versace, who majored in management by Gianni Versace. History began.

Versace Group is currently entering the fields of fashion, watches, accessories, sunglasses, perfumes, cosmetics, shoes, furniture, and bowls, and also operates 350 outlets and more than 160 boutiques around the world. Versace Group opened the hotel ‘Palazzo Versace’ at Gold Coast in Australia on September 15, 2000, and opened the second Palacho Versace Dubai in Dubai in November 2016. I do it.

The Palacho Versace Hotel is a magnificent and sophisticated hotel interior that you can meet Medusa, a symbol of Versace, from all over the hotel. Palacho Versace Dubai, in particular, is a luxury hotel where you can feel like you are in a European palace. The Palacho Versace Hotel is said to open the third hotel in Macau after Australia’s Gold Coast and Dubai.

*The story of the Luxury Hotel, Palacho Versace Dubai, which BTS has visited, can be found in the link below 🙂

Luxury brands that made hotels -Baccarat

Baccarat is a small city located near Strasbourg, located in Alsace, east of France. Baccarat Crystal, which began in the village of Baccarat, began to announce the name as the king’s crystal chosen by King Louis XV of France in 1764, and started at a glass factory and grew up as a crystal production company in 1871 and was loved by royal family and aristocrats. It is a high -end crystal brand that has been in history for more than 250 years.

The well -known crystal brand is Austria’s Swarovski, but Baccarat is also known as a luxury crystal brand. Bacca is famous for its accessories such as brooches, necklaces, and rings, as well as chandeliers, dishes, candlesticks, and vases. Baccarat opened a hotel in Manhattan, New York, and Baccarat Hotel New York, located opposite Moma Museum of Contemporary Art, is still a five -star luxury hotel.

The Baccarat Hotel is said to be able to feel the elegance and perfection of the crystal all over the hotel. It is said that the customer visits the hotel to provide the perfect service by adding craftsmanship to experience the high -end life style provided by Baccarat Crystal. . In Korea, you can visit the Baccarat store in Cheongdam -dong. In the second floor Baccarat Lounge in Seoul Baccarat Seoul, you can also enjoy the afternoon tea set in the Baccarat Crystal bowl.

Reasons why luxury brands make hotels

So far, we have learned about luxury brands Bulgari, Giorgio Armani, Versace, Baccarat and their luxury brand hotels. Even if you don’t create a hotel, there are brands that will be in collaboration with the hotel in collaboration with luxury brand rooms. In The St. Regis New York Hotel, Dior Suite and Patrick Hellmann Schlosshotel in Berlin, Germany, in the Berlin Berlin Berlin, Germany You can meet the suite designed by German designer Karl Lagerfeld, who led Chanel’s revival and Fendi’s brand innovation.

So why do luxury brands make a hotel with their names? There are complex and diverse reasons behind, but you can divide them into three main categories. First of all, existing businesses such as fashion and jewelry are limited to brand growth, so they can expand their business into related fields and make various attempts. Secondly, the hotel is a high risk business, but many brands are expanding their business to the hotel because they are the most perfect and total of the brand’s image.

Lastly, the hotel can show everything in everyday life and show the lifestyle that the brand thinks as a space to touch, and experience, in small props, bedding, furniture, design, and interior. The brand’s identity and story can be captured in the hotel, and it can be approached to customers in three dimensions, making luxury brands making a hotel with brand names. I think that the hotel business of luxury brands will expand and grow in the future because it can show all fields that are not set in a building called a hotel and the direction to move forward.

So far, we have learned about the luxury hotels made by luxury brands with me. If you have a hotel from a luxury brand that you want to know more, please let me know in the comments! I hope today’s story was a useful hotel to subscribers. If you have helped you, please empathize and comment. Then, I will come back with more interesting themes and useless information about the hotel 🙂

Written by. Editor Joy

I want to collect hotels • Into the story of the space!

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